Probiotic and other one-shot health drinks have taken the industry by storm.
The market is estimated to be valued at $45.64 billion in 2017 and projected to grow at a CAGR of 7.0% to reach $64.02 billion by 2022.
But whilst many multinational brands come packed with scientific ingredients they also have one core component missing. Love.
Biomel is a diary free probiotic, which promises to “Love your gut”. A proposition that we crafted for our client and which formed the springboard for a powerful creative idea.
We were keen to disrupt the category. Adding in warmth and emotion to take on the “big boys” with a new fresh, approach.
It was a true labour of love involving regular meetings in Wholefoods, at the start of the project, to finesse the proposition and adjust the pack. We collaborated closely with the client, continually testing and fine-tuning our work against the competition on shelf in real-time, to get fast actionable results.
The feedback has been fantastic. Biomel has achieved national listings in Sainsbury’s, WholeFoods and Planet Organic. All in the space of 6 months.
A perfect example of working with clients from start to finish and leading with a strong idea. Everything from strategy, design, copywriting, advertising and launch; even working closely with the printers and managing the selection of materials and finishes.
It’s been a fantastic project to work on - great to see this challenger taking on more established brands.