A logo is the start of creating a brand identity. To give a sense of what the brand is about, to capture the essence of the business - something special enough to be both memorable and serve as inspiration and springboard for all brand messaging.
Creating packaging that is simple enough to grab attention on the shelf or online; capturing the essence of the brand whilst communicating its core USP. Packaging is an opportunity for the brand to play up or play down its individual brand values.
Creating a coherent Internal communication system that reflects Warner's brand values: ‘makes you feel’.
Inspired from the ‘label’ creating a design system that signposts different departments messaging in an upbeat and user friendly manner across all internal communications.
Rebrand of an established creative events production company.
A new positioning for Fisher was created: ‘the events people’ upon which their identity was updated and rolled out across all media, helping them win a place as one of the UK’s leading events companies.
Brand development for an English artisan vodka brand.
Pure and simple. The Ramsbury Estate grows and nurtures its own strain of wheat, distilling it with water from the ancient aquifer below the land to create a unique vodka. We developed the brand design to reflect the Estate’s unique methods of production. A personal touch, celebrating the English countryside.
Brand creation for an online jewellery brand.
Miore, a well-established jewellery manufacturer, with over 50 years experience crafting high quality gold and diamond jewellery, was keen to develop an online retail offer.
A new identity was created and applied to an array of marketing platforms including website, packaging and warranty cards. Brand, image guidelines and a brand narrative was created to bring the brand to life.
Miore Jewellery video c
Creating a new brand positioning: ‘for the rugged outdoors'
Golana was created in the 1950s by Heinz and Anna Goll, under the ethos of ‘high quality engineering, accessible to all’. The challenge was to create an on-line brand that communicates effectively the trust, quality and precision expected from a Swiss watch manufacturer. Working closely with the owners to create the new brand identity and implemented it across all applications and media.
Since the launch the company has extended its line to include an Advanced and a Classic line, and has launched the brand across Europe and the USA, and now sells 30,000 timepieces in the USA and Europe.
Golana - Range introduction video
Giving Chronotime some marketing muscle.
The brief was to gift Chronotime some respect amongst luxury watch users, and garner attention in the marketplace. This was achieved through creating coherent POS, packaging, art-direction, advertising and website.