Playful Promises

A gift box that feels as playful as the brand

Founded by Emma Parker in 2004, Playful Promises is an independent London lingerie, swimwear and activewear brand known for expressive design and a wide range of sizes.

A cheeky line illustration and ribbon detail make the packaging feel like part of the gift. The artwork works beyond the box too, giving the brand an asset to use across other touchpoints.

“We enjoyed working on our new packaging with Laurence and his team… because they created artwork as part of this project, we’ve been able to use it in other branding exercises.”

Emma Parker, Managing Director

Packaging design, illustration, art direction, manufacturer liaison