Shoreditch

A London watch brand with its own point of view

Created for the global travel retail market, Shoreditch needed a distinctive identity rooted in London and its mix of craft, art and contemporary culture.

Positioning and naming set the direction. The idea then runs through every detail of the watches and wider brand world, developed directly with the manufacturers: the flag on the crown, the caseback engraving, the strap stitching.

Positioning, naming, brand identity, product design, packaging, marketing, website, point of sale